Today's gold rateGold today 22KT ₹13,710/g | 18KT ₹11,225/g | 24KT ₹14,967/g
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Model wearing an ARA diamond necklace and earrings
Fine jewellery · Civil Lines, Prayagraj

Elegance isn't being noticed. It's being remembered.

Certified diamonds and BIS-hallmarked gold from our Civil Lines showroom, with every gram and every charge printed on the tag.

Explore the collection Our story
4386+designs online
0%deduction on ARA gold exchange
Lifetimemaintenance
BIS HUID hallmarkedEvery gold piece, purity guaranteed
Certified diamondsLab-certified, quality tested in-house
Transparent pricingWeight, making & GST on every tag
0% exchange deductionFull value on ARA jewellery
Lifetime maintenanceOn jewellery bought from ARA
Model wearing an ARA diamond necklace and drop earrings
Artistic Flowing Filigrees gold necklace set
Our story

Celebrating life's precious moments

We curate and create exceptional jewellery that celebrates life's precious moments, so that every piece from ARA becomes a cherished heirloom.

From our showroom on S P Marg in Civil Lines, Prayagraj, we bring together BIS-hallmarked gold, certified diamonds and personal, unhurried service, whether you're choosing a first pair of studs or planning a complete bridal trousseau.

Our visionTo be the most trusted and sought-after destination for exquisite, classic and timeless jewellery.
01IntegrityEvery gram, charge and certificate on the tag and the invoice.
02TrustHallmarked gold, certified diamonds and honest exchange value.
03CreativityCollections from temple heritage to contemporary diamonds.
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Our collections

Stories in gold & diamond

Each collection has its own inspiration, from temple heritage to contemporary diamonds.

Shop all collections
Aastha Temple

Aastha Temple

Devotional temple jewellery
Afsara Festive

Afsara Festive

Festive gold for every celebration
Celestial Dreamy Diamond

Celestial Dreamy Diamond

Emerald, ruby and diamond statements
Celetic Te Amo

Celetic Te Amo

Hearts in gold, made for gifting
Also explore Padma HeritageSakhi Bridal
The ARA commitment

Six promises on every piece

The standards behind everything we sell, at the counter and online.

01

100% BIS HUID hallmarked

All our gold jewellery is BIS HUID hallmark certified, a guarantee of purity you can verify yourself.

02

Certified diamonds

Every diamond passes our internal quality test and is certified by international labs.

03

Transparent making charges

A fully transparent, detailed invoice and price tag: weight, purity, making and GST, line by line.

04

Zero deduction on exchange

Full value, without any deduction, when you exchange gold jewellery purchased from us.

05

Guaranteed buyback

Our best buyback value on gold and diamond jewellery, whenever you need it.

06

Lifetime maintenance

Cleaning and polishing for life on jewellery purchased from our showroom.

Sakhi Bridal

Every piece of the big day, in harmony

A bridal trousseau is planned, not bought in a hurry. Sit down with our team and build yours piece by piece, matched to your outfits, your family's traditions and your budget.

Rani haarChokerJhumkas & chandbalisNathBanglesMangalsutra
Book a bridal consultation Shop Sakhi Bridal
Two brides wearing ARA gold bridal jewellery
Brides wearing pieces from the Sakhi Bridal collection
The ARA shop

Find your piece

Every design online, with its weight, purity and full price breakup.

Enter the shop
Necklace sets
Earrings
Rings
Mangalsutra
Bangles
Bracelets
Chains
Pendants
Nose pins
Anklets (payal)
Toe rings
Gold & silver coins
Silver articles & gifts
More jewellery
Diamond
Men

Signature pieces

From our collections

Every design. Every price. Live.

Filter by category, purity, collection and budget, all priced at today's gold rate.

Open the shop
Services

More than a jewellery store

Video call shopping

See pieces up close from home on a WhatsApp video call, with the exact weight and price of everything you like.

Book a video call

Private appointments

Reserve a quiet time at the showroom for engagements, weddings and milestone gifts, with your shortlist ready when you arrive.

Book an appointment

Lifetime maintenance

Cleaning and polishing for jewellery bought from ARA, for as long as you own it. Just bring it in.

Ask about maintenance
Old gold exchange

What's your old gold worth today?

Bring in old jewellery and walk out with something new. Here's an estimate before you leave home.

  • 0% deduction on ARA jewelleryFull value at today's rate when you exchange pieces bought from us.
  • Guaranteed buybackOur best buyback value on gold and diamond jewellery.
  • Upgrade, don't just sellPut your exchange value towards any new piece.

Exchange estimate

Estimated value
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Jewellery guide

Buy gold and diamonds with confidence

Everything we explain at the counter, written down.

Gold purity, explained

Pure gold is too soft for most jewellery, so it's alloyed with other metals for strength. The karat tells you how much gold a piece contains, and the hallmark proves it.

KaratGold contentStampBest for
24KT99.9%
24K999Coins and bars
22KT91.6%
22K916Traditional and bridal jewellery
18KT75%
18K750Diamond and studded jewellery
14KT58.5%
14K585Everyday diamond pieces; the most durable
Customer stories

Families who chose ARA

ARA Jewellers customer service is top-notch! They gave me expert guidance and helped me find the best option within my budget.
U
UrvashiARA customer
Had wonderful purchasing experience. Special thanks to Ms. Mahil for your assist…
A
Ashutosh PandeyARA customer
I'm impressed with ARA Jewellers' exceptional service! Their collection features unique and stylish designs.
P
Pushpendra SharmaARA customer
Good collection and nice deal by Abdul ji…
A
Arvind AryaARA customer
ARA jewellery is of outstanding quality. I’m a satisfied customer!
P
PriyankaARA customer
Very nice collection.
P
PushpaARA customer
Visit us

ARA Jewellers, Civil Lines

Address
54 B, S P Marg, Civil Lines,
Prayagraj, Uttar Pradesh 211001
Hours
Open every day, 10:30 am – 8:30 pm
Get directions Book appointment
@arajewellers

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